Brand Strategy Deliverables

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Last Updated on Nov 20, 2022 by Troy

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    Brand Strategy Deliverables

    It’s important to understand what brand strategy deliverables are so then you can create a comprehensive strategy. In short, it is a long-term plan for the development and promotion of a brand in order to achieve company-wide specific goals.

    A well-defined and executed strategy affects all aspects of a business and is directly related to consumer needs, neuroscience, emotions, and competitive environments. This article will highlight and detail “Brand Research” only if you’d like more of a comprehensive article detailing Brand Strategy Deliverables, go here.

    Brand Strategy List Of Deliverables

    • Brand Research
    • Brand Identity
    • Brand Architecture
    • Brand Positioning
    • Brand Management
    • Brand Extension

    Start with the most important topic, Brand Research. At minimum if all you do is a deep dive into your competitors, and talking to past customers, you’ll be ahead of the game. You would be surprised how many businesses do not observe competition or talk to existing customers to find out what is working, and what is not.

    If you’d like to go into extensive brand research, you can consider this.

    Brand Research List Of Deliverables Expanded

    • Brand Research
      • Competitive Analysis
      • Historical Analytics
      • Demographic Research
      • Psychographic Research
      • Internal & External Surveys
      • Focus Groups

    Competitive Analysis

    A competitive analysis for a brand is a study of the strengths and weaknesses of the brand’s competitors. This can include an analysis of their marketing strategy, product offerings, and prices.

    Historical Analytics

    There are a few different ways to define historical analytics for a brand. For example, historical analytics refers to the process of collecting and analyzing data about a brand’s past performance in order to better understand its present situation and future prospects.

    This data can come from a variety of sources, including financial reports, customer surveys, social media data, and more. Furthermore by analyzing this data, brands can gain insights into areas such as which marketing campaigns were most successful, which products were most popular, and which customers were most loyal. Additionally, historical analytics can help brands identify trends and patterns that may help them predict future behavior.

    Demographic Research

    Segment customers by age, gender, income, location, or other factors. Furthermore, this information can then be used to tailor specific needs of the target audience.

    Psychographic Research

    You can use psychological methods to study your target customers’ attitudes, beliefs, and behaviors in relation to your company. You want to understand how consumers think and feel about you and other brands, and to identify the factors that influence their choices.

    Internal & External Surveys

    This helps organizations to understand how they are perceived by the public and by their own internal teams. Furthermore, this can also provide insights into how to improve the brand’s image.

    Focus Groups

    A small, but representative, group of people who are asked specific questions about a brand in order to gauge public opinion.


    To conclude, inside of a brand strategy you have many moving parts, this article is for you to understand the complexity and detail that goes into the development of a brand strategy, specifically highlighting the research element that is most often avoided. Want help? Click the Apply now button below.

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