Conversion Rate Optimization Services
Want your media to scale? Optimize your digital assets and reduce the drag they create...
Written By Troy Assoignon | November 2nd, 2022
What is Conversion Rate Optimization Anyways?
When you’re spending millions of dollars on advertising, Conversion Rate Optimization Services should be one of the top priorities that you hire out to an expert provider.
You could be decreasing your advertising costs, while increasing your Media Buying and Advertising results. Usually very straight-forward changes can do this.
Conversion Rate Optimization Services Helps
Recover Lost Profit Inside Your Organization
Conversion Rate Optimization is identifying "leaky buckets" inside your organization and applying various treatments and then measuring their organizational impact.Usually these leaks are creating friction or drag between your ideal customers taking a specific action that you want them to take and a goal you want them to achieve. Often, having fresh eyes and a new perspective from seasoned marketing experts is all it takes.
Now, there are many areas you can begin with.
- Identify Customer Bottlenecks
- Then identifying each step of your customer journey so we can pinpoint any bottle neck. (This is from the first time they interact with your company and become a paying customer.)
- Decreased Acquisition Cost
- With our Conversion Rate Optimization Services We first Identify multiple opportunities to decrease your customer acquisition cost and improve customer retention. First things first, make more profit!
- Competition Analysis
- We implement a side by side comparison of your competitors process and your process, highlighting all of the wins and opportunities available, identifying where you can capitalize on new revenue opportunities or optimization touch points.
- Profitable Touchpoints
- Examining very granularly every touchpoint with your customer online and offline, recording it on video and audio so it can continuously be revisited.
When You're Moving Fast, These Are Often Overlooked
- Page Speed & SEO
- When you hire our Conversion Rate Optimization Services we outline your longterm organic content and overall content strategy that you're putting out to the market. During this we also analyze page speed, page speed is one of the quickest wins you could implement today.
- Customer Retention & Referral Process
- Identify customer retention and customer referral opportunities so more people get sent your way, and you keep your clients longer to maximize LTV.
- Repeatable Profit Processes
- We identify your most profitable processes, and pinpoint where your current and past processes create drag, which therefore increases acquisition costs when you are Media Buying or working towards an Advertising goal.
- Brand & Market Positioning
- Analyzing the Brand Positioning and Marketing Position so the stance you take in the marketplace is strong and lasts the test of time.
- Secret Shopping Sales
- Secret shopping your sales process so you can understand improvements and pitfalls.
- Team Upgrades & Internal Talent
- Identify multiple opportunities to upgrade internal teams knowledge and skill sets so your team stays sharp, loyal and customer centric. Internal teams are a huge bottle neck for companies trying to scale to Mid-Market and beyond.
Small Improvements That Added $7.6M In Revenue
These are some of the improvements we did with our clients that added an additional $7.6M in revenue for their shareholders. NOTE: Every single company is different! The analysis process should be customized depending on the business model, sales process and various facets of your industry. When hiring for Conversion Rate Optimization Services - ensure you test EACH conversion treatment separately!
Implement the suggested CRO improvements, and give the improvement time to measure with data and proper tracking if it had significant improvements across the board that are worth keeping.
Please ensure you do not implement multiple CRO strategies at once, as you will have difficulty tracking the results and you will not be able to tell which implementation has the greatest impact. CRO strategies can fall flat, identify the changes that had minimal impact and keep the needle moving winners.
If you don’t optimize your digital assets, eventually you’ll have business assets that won’t be able to scale. You’ll constantly ask yourself why is this not working? It will be difficult to break through yearly revenue goals due to constant drag of systems, and mis-fired assets that are easy to optimize, yet often overlooked.
If you'd like to work together, head on over to https://legacymediapartners.com/apply and fill out our application or click the button below. We only take on a handful of clients per year.