Meida Buying & PPC
In a fast moving world, you can depend on experts.
What is Media Buying & PPC Anyways?
Media Buying & PPC (pay-per-click) advertising & is entrusting a media partner to purchase, delegate, plan and identify media and market opportunities where your company will thrive, in regards to your target market, what they respond to and where they will hang out most often.
Media Buying AT SCALE is one of the most challenging technical operations to accomplish. Having individuals that eat, sleep and breathe marketing while watching and living inside of your accounts is critical.
Have You Ever Seen A Campaign Get Shut Down?
Have you ever seen a campaign get shut down that is spending over $100,000.00 per month in advertising dollars in peak profit seasons? We have.
This can be disastrous if you don’t have the right experts in place to mitigate risk before it happens.
PPC advertising in 2022 is expected to go above and beyond 164.6 billion U.S. dollars worldwide. This is projected to grow to 190.5 billion U.S. dollars by 2024 (Source)
When we work with a company, we assess which advertising platforms and outlets you should be allocating time budget and energy into. Depending on which platform you choose, you then need to define what narrative your ideal target market is “willing-to-engage” with. Ensuring that the narrative is most likely to lead to a defined goal or outcome for the company.
Ideally this goal is profitable and will allow the advertising campaign to fund itself in the long run. This is all done with data-driven decision making and proven track records of media buying and spending in various industries.
In our experience, if you don’t allocate budget properly and consider your platform options and what narrative you will be approaching, you will simply be wasting advertising dollars.
This could be moving you FURTHER away from a profitable campaign, desired outcomes and ultimately your company goals. Proper advertising accelerates your growth, improper advertising can decelerate your growth and put your company down a turbulent path of “FIXING” everything.
If you'd like to work together, click here to apply https://legacymediapartners.com/apply